Introduction to funnel analysis
Every Entrepreneur strives to increase the number of customers, revenue, and profits. But how do you ensure potential customers visiting an E-Commerce Website convert to paying customers? Funnel Analysis is a way to identify potential improvement opportunities in a costumers journey on a website to improve conversion numbers. Therefore Funnel Analysis is an essential tool […]
How to create funnels in Google Analytics 4 (GA4)
Funnel analyses in Google Analytics 4 A funnel shows how users follow your website and/or mobile app to achieve certain goals (purchase, form submission, etc.). Funnels allow you to analyze problem areas on your website and identify optimization opportunities. They are also helpful to better understand user behavior. This type of analysis allows you to […]