How can a AI-based model help with Google Ads campaign budget planning?
Targeted budgeting of Google Ads campaigns is a decisive factor for successful online marketing. But what factors should be used to budget Google Ads campaigns? This blog post presents a model from IT-WINGS that helps to develop the optimal strategy for budgeting Google Ads campaigns based on data and with the help of machine learning. […]
Efficient data integration in Looker Studio a practical scenario
If you work with multiple Google Analytics properties and want to add certain events that are named the same in all data sources and visualize them in a table, Looker Studio offers a powerful solution. Here is a step-by-step guide: 1. Add the required data sources: Add the required data sources, in this case the […]