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Day: 6 August 2024

Enhancing Customer Insights: Tying Online and Offline Data in GA4 via Measurement Protocol

What is the Measurement Protocol, and how can it assist with tracking needs? Understanding your customers means looking at both their online and offline activities. Google Analytics 4 makes it easier to see the full picture with the Measurement Protocol. This tool helps you to combine data from all the ways customers interact with your […]

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