Enhance TikTok Ads tracking with Adjust integration: Streamlining your mobile marketing strategy
With TikTok’s rapid rise as a global marketing platform, advertisers are searching for strategies to enhance ads performance and improve TikTok campaign tracking. One effective solution is integrating TikTok with Adjust, a powerful mobile marketing analytics platform. Adjust is a leading mobile measurement partner, providing a comprehensive suite of attribution, measurement, and analytics tools. They […]
Adjust + Amplitude integration: Bridging Product Analytics and Marketing Insights
App users can come from various channels: paid marketing campaigns, search, social media, and others. Without accurate attribution of App users to traffic sources, it’s impossible to run effective marketing. And without behavioral analytics, you can’t optimize communication with your users based on their behavior. Combining marketing and product data enables you to create campaigns […]
Enhancing Customer Insights: Tying Online and Offline Data in GA4 via Measurement Protocol
What is the Measurement Protocol, and how can it assist with tracking needs? Understanding your customers means looking at both their online and offline activities. Google Analytics 4 makes it easier to see the full picture with the Measurement Protocol. This tool helps you to combine data from all the ways customers interact with your […]
Step-by-Step Guide to Get PIWIK PRO Data from API
When you want to get raw data from a report through an API, you can use the API call definition and request information directly from the database. To fetch report data, follow these steps: 1 – Go to Menu> Analytics. 2 – Navigate to Reports, Custom reports or Goals. 3 – On the left, select the report you […]
Introduction to Google BigQuery
BigQuery is revolutionizing the way companies can analyze and use data and is playing a critical role in addressing the growing data challenges of our time. In this blog article, our CEO gives you an introduction to Google’s data analytics platform: Before I start to provide you with more insights about Big Query and its […]
Lets talk about GA4
Google Analytics is a free web analytics software from the search engine operator Google. In addition to websites, the software can also be integrated into apps and other digital devices. Google offers website operators, companies and marketing experts a tool for tracking website visits, user behaviour on the website and campaigns. Google Analytics (GA) also […]
Analyse funnel in etracker
A funnel is a path that users of the website and/or an app follow to reach certain goals (purchase, booking, order, etc.). Funnel analysis helps you identify problem areas on your website and find ideas for improvement. With such an analysis, you can analyse user behaviour and define specific target groups for future marketing campaigns. […]
Data processing with pandas and pandasql
In today’s data-driven world, accessing and efficiently processing large amounts of data is crucial. In this blog post, you will learn how we at IT-WINGS prepare Google Analytics 4 (GA4) data with Python Pandas and calculate important key performance indicators (KPIs) with Pandasql. We also explain the use of Pandasql and show the calculation of […]
How to send search console data to ECONDA
To send search console data to Econda we have to make two operations. Firstly we should get the search console data over Google API and send that data to ECONDA using the Econda API. During these operations the correct format required by the APIs should be satisfied. Getting Search Console Data: A. Enabling API and […]
Introduction to funnel analysis
Every Entrepreneur strives to increase the number of customers, revenue, and profits. But how do you ensure potential customers visiting an E-Commerce Website convert to paying customers? Funnel Analysis is a way to identify potential improvement opportunities in a costumers journey on a website to improve conversion numbers. Therefore Funnel Analysis is an essential tool […]