Digital Analytics

About digital analytics

Areas of application

In principle, digital analysis is only limited by its own name. All of a company’s measures in the digital space can be analyzed, but the analysis is most frequently linked to marketing measures. Some examples are:

Tracking tools

We will find the right tool for you to collect and process the data for analyses correctly. Thanks to our many partners, we can respond better to your needs. A selection of these are:

Reporting

We have the ability to achieve ideal data processing and presentation using a wide range of tools. You can therefore expect the highest quality reporting and the resulting recommendations for action from us.

We are also happy to advise you on determining your reporting requirements and implementing them in the decision-making process.

Our portfolio

Technical Digital Analytics

Tech web analysis drives continuous website performance, enhancing business efficiency. We tailor web analysis tools to fit your needs, advising on popular tracking and tag management solutions based on our extensive experience. Our agency crafts a customized tracking plan, defining conversions for future data analysis. Additionally, our Bl tools automate data collection, organizing it efficiently in a database, unlocking the full potential of your data for a competitive edge.

Performance Marketing Analytics

In our collaborative workshop, we’ll delve into essential digital marketing analytics questions specific to your company. These may include exploring customer interaction touchpoints on your website and strategies to enhance funnel performance. We’ll use this workshop to establish key performance indicators (KPIs) vital for assessing and improving your online presence. Our team will analyze all tracking data, using these insights to drive our performance marketing efforts and formulate further action recommendations. Our expertise in diverse digital analysis areas ensures maximum value for your business, presenting data in a tailored, role-specific manner. Our analysis includes techniques like A/B testing, ad-hoc analysis, attribution models, budget allocation, campaign evaluation, cohort analysis, customer identification and journey analysis, and forecast modeling.

Advanced Analytics

To further enhance our approach, we not only develop our own algorithms for predicting potentials, trends, and cost developments, but also focus on visualizing these results effectively. Using leading BI tools like Microsoft Power BI, Tableau, Klipfolio, Python, R and Qlik Sense, we transform complex data into engaging, understandable visual stories. This method of data storytelling allows us to convey the narrative behind the numbers, making it easier for stakeholders to grasp key insights and make informed decisions. Our visualizations are not just charts and graphs; they are carefully crafted stories that highlight trends, reveal hidden patterns, and illustrate potential opportunities and risks. By combining predictive analytics with compelling visualization, we provide a complete, insightful view of your company’s data, helping to drive strategic business decisions.